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Will payday lender Wonga’s reputation pay a price for its customer data breach?

Author: Stephan Shakespeare / Source: City A.M.

Source: Getty

Over the last few years a number of high-profile brands have seen their customers’ data compromised – as the result of a deliberate hack or because of inadequate security procedures.

The latest brand to suffer is Wonga. Earlier this month the payday loan provider suffered a data breach and warned that up to a quarter of a million customers may have been affected by it.

But how has the data breach affected Wonga’s public perception? Its buzz score (whether someone has heard something positive or negative about the brand) was already in negative territory before news of the leak came out, although it had been improving in recent times.

Read more: All going wronga at Wonga: Data of 270,000 customers stolen in cyber attack

However, once details of the data breach came out the score fell from minus 13 to minus 24 – their lowest score since June 2015. Added to this, its impression score…

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